Thesis
Resources
The Three Choices You Need to Make When Writing a Thesis
Why Most Published Research Findings Are False
Case Study Research and Applications
Proposal Structure
1. Research Question and Motivation
2. Methodology
3. Thesis Structure
4. Project Plan
Proposed Thesis Structure
A: Introduction
A.1 Research Question
A.2 Relevance for Theory and Practice
A.3 Methodology
A.4 Thesis Structure
B: Theoretical Part
(depending on methodology chosen)
C: Empirical Part
(depending on methodology chosen)
D: Conclusions
D.1 Summary of Findings
D.2 Limitations
D.3 Contributions to Theory and Practice
D.4 Implications for Theory and Practice
Supervised Theses
David Stienne (2022): The role of ethical hackers in boosting an enterprise security mindset. EMBA Thesis University of Zurich.
Thomas Bär (2021): The productization and monetization of narratives. MA Thesis University of St. Gallen.
Marc-Antoine Dietrich (2021): Strategic analysis of the position of sustainable investment funds. Master Thesis University of Fribourg.
Werner, N. (2021): Toward a value creation rating for organizations: Extending CSR and Corporate Governance concepts. MA Thesis University of St. Gallen.
Dalle, E. (2021): Understanding customer channel selection in an omnichannel environment – a cross-cultural analysis of Switzerland and China. Bachelor Thesis University of St. Gallen.
Vasadi, N. (2021): The effectiveness of the Corporate Governance frameworks in lean-agile organizations. EMBA Thesis University of St. Gallen.
Burdin, R. (2021): Reducing churn rate in a SaaS startup. BA Thesis University of St. Gallen.
Suetterlin, D. (2021): Digital healthcare status quo of Switzerland in comparison with two leading nations. EMBA Thesis University of Zurich.
Trachsler, D. (2021): Positioning Geneva as a global hub in digital governance - Potential, challenges, and recommendations. EMBA Thesis University of Zurich.
Ninoslav, T. (2021): Patientenportal als Wegbereiter für die digitale Transformation des Patienten Engagement. Eine kritische Analyse der Machbarkeit eines Patientenportals am Beispiel der Universitätsklinik Balgrist. EMBA Thesis University of Zurich.
Weiss, M. (2021): Identification of digital interaction opportunities at selected customer touchpoints in the pre-purchase phases. EMBA Thesis University of Zurich.
Francisco, E. H. (2021): Digitalization in shoe retailing - The case of Vonlanthen Schuhe Ltd. EMBA Thesis University of Zurich.
Mauron, P. (2021): Stakeholder value creation through coopetition in the digital ecosystem of the crowd balancing platform “EQUIGY”. EMBA Thesis University of Zurich. patrick.mauron@gmail.com
Gioia, F. (2021): Building a responsible investment platform - An exploratory assessment of a case in the Uruguayan cattle industry. EMBA Thesis University of Zurich.
Dabo, M. (2021): How can intermediaries help to fill the gap of institutional voids in emerging markets? EMBA Thesis University of Zurich.
Strasser, C. (2021): Worldwide rollout of a scanning device with localization connection at BMW final assembly. EMBA Thesis University of Zurich.
Schmid, S. (2021): Evaluation of a business model for the healthcare industry on the example of a Smart Autoinjector eco-system. EMBA Thesis University of Zurich.
Schild, T. and Lüscher, J. (2020): Digitale Transformation – Anforderungen an die Einführung eines digitalen Systems für das strategische Public Real Estate Management. EMBA Thesis University of Zurich.
Feng, F. and Schmitt, A. (2020): Auswirkung des Digitalisierungsgrads auf Innovation und Effizienz. EMBA Thesis University of Zurich.
Zimmermann, B. and Zürcher, M. (2020): Maximizing Innovation Opportunities of US Biotech in Switzerland. EMBA Thesis University of Zurich.
Busslinger, P. and Strebel, P. (2020): Entwicklung eines Governance-Frameworks zur Beurteilung der Agilität von Unternehmen. EMBA Thesis University of Zurich.
Leu, R. and Müller, M. (2020): Innovation Management at Novocure. EMBA Thesis University of Zurich.
Ramensperger, R. (2020): VRP-Anforderungsprofil bei Swiss Market Index Expanded Unternehmen. MA Thesis University of St. Gallen.
Rüdisüli, K. (2020): Generation Z and Brand Management. MA Thesis University of St. Gallen.
Sigrist, N. (2020): Expanding into Vietnam – Strategy comparison of
European and Chinese manufacturing companies. BA Thesis University of St. Gallen.
Kinzel, M. (2020): The role of foreign directors in the airline sector – a contingency perspective. MA Thesis University of St. Gallen.
Vinci, L. (2019): The future of retail: Building a customer-centric business ecosystem. BA Thesis University of St. Gallen.
Rupp, A. und Zengaffinen, R. (2019): Survival of the Fittest: Warum wenige Startups erfolgreich sind und viele scheitern. EMBA Thesis University of Zurich.
Attinger, B. und Droste, P. (2019): Innovation des Geschäftsmodells einer Organisation und Darstellung des Wertsteigerungspotentials am Beispiel der Sonova AG. EMBA Thesis University of Zurich.
Ehrler, F. (2019): The Board of Directors and strategic change in times of digitalisation: The importance of the composition and digital dynamic capabilities. MSc Thesis University of St. Gallen.
Böhler, M. and Kronig, B. (2018): Vergleichsstudie von Plattformen im Internet of Things an Beispielen vom Eisenbahngüterverkehr und dem kartenbasierten Zahlungsverkehr. EMBA Thesis University of Zurich.
Jiang, A.; Calderón, B. and Zhu, J. (2018): Stereotypes and team performance. The perception of Chinese in the work environment. MSc Thesis University of Zurich.
Khan, S. (2017): Shareholder activism: An in-depth analysis of hedge fund activism particularities on a global scale and its outreach to Switzerland. MSc Thesis University of Fribourg.
Soerensen, F. (2017): The impact of the environment on entrepreneurship: A comparative case study of start-ups in Vietnam and Switzerland. MSc Thesis University of Fribourg.
Malmberg, J. (2017): The impact of company size on corporate B2B brand management – The case of the Valuable Machinery Goods industry in Switzerland. MSc Thesis University of Fribourg.
Sedaghat, A. (2017): An assessment of the strategies of multinational corporations in overcoming human capital gaps when entering an emerging market – The case of Iran. MSc Thesis University of Fribourg.
Souto, J. (2016): Global Latinas – The case of Brazilian emerging market players. MSc Thesis University of Fribourg.
Belfiore, C. (2015): Diversification of business groups in emerging markets – The case of India. MSc Thesis University of Fribourg.
Linjuan, Q. (2015): The internationalization of emerging market MNCs – The case of the Chinese telecommunication industry. MSc Thesis University of Fribourg.
Pasqua, L. (2015): Development of a typology of emerging market multinational corporations. MSc Thesis University of Fribourg.
Balmer, T. (2014): Die strategische Ausrichtung der Personalabteilungen in Schweizer KMU – Eine empirische Fallanalyse. MSc Thesis University of Fribourg.
Groth, M. (2013): Internationalization of Swiss small and medium sized enterprises to emerging markets. MSc Thesis University of Fribourg.
Wiederkehr, S. (2013): Humankapitalfaktoren von Schweizer KMU als Voraussetzung für die erfolgreiche Internationalisierung in aufstrebende Märkte. MSc Thesis University of Fribourg.
Varano, S. (2013): The economics of intermediation – The case of the graduate recruiting market. MSc Thesis University of Fribourg.
Cressier, M. (2012): Strategy innovation in a local cluster – The case of the winemaking industry. MSc Thesis University of Fribourg.
Zenhäusern, P. (2011): Market strategies in emerging countries – The case of Sika in India. MSc Thesis University of Fribourg.
Kato, A. (2011): Internationalization patterns of Chinese companies in emerging markets – The case of the construction industry. MSc Thesis University of Fribourg.
La Rosa, Z. (2010): Business model innovation. MSc Thesis University of Fribourg.
Studer, D. (2008): Line of sight – The understanding of strategy among employees. MSc Thesis University of Fribourg.
Herzog, E. (2008): The role of customers in the strategy process. MSc Thesis University of Fribourg.
Stucki, A. (2008): Open innovation in the service industry. MSc Thesis University of Fribourg.
Fussen, S. (2007): Stakeholder management in the multinational firm. MSc Thesis University of Fribourg.
Mamin, J. M. (2007): Co-evolution of strategies – The case of two leading Swiss-based global wealth management firms. MSc Thesis University of Fribourg.