Literature
Case Study Research and Applications
Proposal Structure
1. Research Question and Motivation
2. Methodology
3. Thesis Structure
4. Project Plan
Proposed Thesis Structure
A: Introduction
A.1 Research Question
A.2 Relevance for Theory and Practice
A.3 Methodology
A.4 Thesis Structure
B: Theoretical Part
(depending on methodology chosen)
C: Empirical Part
(depending on methodology chosen)
D: Conclusions
D.1 Summary of Findings
D.2 Limitations
D.3 Contributions to Theory and Practice
D.4 Implications for Theory and Practice
Supervised Theses
Vinci, L. (2019): The future of retail: Building a customer-centric business ecosystem. BSc Thesis University of St. Gallen.
Rupp, A. und Zengaffinen, R. (2019): Survival of the Fittest: Warum wenige Startups erfolgreich sind und viele scheitern. EMBA Thesis University of Zurich.
Attinger, B. und Droste, P. (2019): Innovation des Geschäftsmodells einer Organisation und Darstellung des Wertsteigerungspotentials am Beispiel der Sonova AG. EMBA Thesis University of Zurich.
Ehrler, F. (2019): The Board of Directors and strategic change in times of digitalisation: The importance of the composition and digital dynamic capabilities. MSc Thesis University of St. Gallen.
Böhler, M. and Kronig, B. (2018): Vergleichsstudie von Plattformen im Internet of Things an Beispielen vom Eisenbahngüterverkehr und dem kartenbasierten Zahlungsverkehr. EMBA Thesis University of Zurich.
Jiang, A.; Calderón, B. and Zhu, J. (2018): Stereotypes and team performance. The perception of Chinese in the work environment. MSc Thesis University of Zurich.
Khan, S. (2017): Shareholder activism: An in-depth analysis of hedge fund activism particularities on a global scale and its outreach to Switzerland. MSc Thesis University of Fribourg.
Soerensen, F. (2017): The impact of the environment on entrepreneurship: A comparative case study of start-ups in Vietnam and Switzerland. MSc Thesis University of Fribourg.
Malmberg, J. (2017): The impact of company size on corporate B2B brand management – The case of the Valuable Machinery Goods industry in Switzerland. MSc Thesis University of Fribourg.
Sedaghat, A. (2017): An assessment of the strategies of multinational corporations in overcoming human capital gaps when entering an emerging market – The case of Iran. MSc Thesis University of Fribourg.
Souto, J. (2016): Global Latinas – The case of Brazilian emerging market players. MSc Thesis University of Fribourg.
Belfiore, C. (2015): Diversification of business groups in emerging markets – The case of India. MSc Thesis University of Fribourg.
Linjuan, Q. (2015): The internationalization of emerging market MNCs – The case of the Chinese telecommunication industry. MSc Thesis University of Fribourg.
Pasqua, L. (2015): Development of a typology of emerging market multinational corporations. MSc Thesis University of Fribourg.
Balmer, T. (2014): Die strategische Ausrichtung der Personalabteilungen in Schweizer KMU – Eine empirische Fallanalyse. MSc Thesis University of Fribourg.
Groth, M. (2013): Internationalization of Swiss small and medium sized enterprises to emerging markets. MSc Thesis University of Fribourg.
Wiederkehr, S. (2013): Humankapitalfaktoren von Schweizer KMU als Voraussetzung für die erfolgreiche Internationalisierung in aufstrebende Märkte. MSc Thesis University of Fribourg.
Varano, S. (2013): The economics of intermediation – The case of the graduate recruiting market. MSc Thesis University of Fribourg.
Cressier, M. (2012): Strategy innovation in a local cluster – The case of the winemaking industry. MSc Thesis University of Fribourg.
Zenhäusern, P. (2011): Market strategies in emerging countries – The case of Sika in India. MSc Thesis University of Fribourg.
Kato, A. (2011): Internationalization patterns of Chinese companies in emerging markets – The case of the construction industry. MSc Thesis University of Fribourg.
La Rosa, Z. (2010): Business model innovation. MSc Thesis University of Fribourg.
Studer, D. (2008): Line of sight – The understanding of strategy among employees. MSc Thesis University of Fribourg.
Herzog, E. (2008): The role of customers in the strategy process. MSc Thesis University of Fribourg.
Stucki, A. (2008): Open innovation in the service industry. MSc Thesis University of Fribourg.
Fussen, S. (2007): Stakeholder management in the multinational firm. MSc Thesis University of Fribourg.
Mamin, J.M. (2007): Co-evolution of strategies – The case of two leading Swiss-based global wealth management firms. MSc Thesis University of Fribourg.